In August, Chrysalis Rail Services Ltd. will be launching a company re-brand to the market. The new brand will introduce a new company logo which will roll out across both the Chrysalis Rail and Fabrication divisions, changing the look of the Chrysalis Rail website, social media platforms and print literature.
Chrysalis’ managing director, Chris Steele explained the reasons behind the re-brand, “since our inception in 2007, Chrysalis Rail has been committed to delivering outstanding quality solutions to our customers. Over the years, our product and service portfolio has developed and diversified, and our capabilities and expertise has widened. To continue to grow and progress our business, we feel that the time is right to update our brand identity to better reflect our current business, our values, our aspirations and the breadth of our capabilities.
Whilst our name and business offering will remain the same, our logo and marketing materials will change to better represent Chrysalis and the services we offer. We believe that this new brand will be the fresh and innovative change needed to keep driving our business forward.”
Chrysalis showcased the new brand identity with industry contacts at Rail Live, one of the largest outdoor rail exhibitions in Europe to very positive results.